Ethics and Corporate Social Responsibility Skilful Business

Question: Discuss about the Ethics and Corporate Social Responsibility for Skilful Business. Answer: Introduction Corporate social responsibility is defined as the skilful business practices undertaken for increasing the societal benefits. According to Bamber (2015), the maintenance of the efficient CSR management can contribute the environmental welfare that ensures the sustainable development of the organisation. Especially, in the automobile industry, the CSR implementation has somewhat become essential. The report is highlighting the CSR management process undertaken by Holden Car, Australia. The maintenance of the CSR process will be featured by presenting the in-depth analysis of the conceptualised idea. The activities undertaken by Holden Car by improving CSR will also be described in this report. The contribution of the company in the financial performance will also be discussed in terms of describing the CSR process. Concentrating on these requirements, a structured and systematic report will be presented further. Concept of CSR CSR is the abbreviation form of Corporate Social Responsibility, which determines the initiatives undertaken by the firms to strengthen their competitive position. Usually, the non-profit organisations implement the skilful CSR plans to strengthen the business position and make the company more competitive. In this current scenario, the consumers are much aware of the increasing rates of the global issues. Hence, it is required to take the proper initiatives to retain the consumers by providing them the proper benefits that can even contribute welfare to the society. The report has been signifying the CRS initiatives undertaken by Holden Car, which is the renowned automotive company in Australia. It is noted that the automobile industries need to pay more attention towards the CSR activities since the extracted fuel may cause the air pollution in a significant manner. The society and the environment may face the difficulties due to the emissions of CO2 from the vehicles. The report w ill thus present the CSR process undertaken by the company to maintain the sustainable position in the market. Holden Car: Business Case for CSR The current globalised world has been ensuring the sophisticated trends in a very prominent manner. In considering the CSR initiatives, GM Holden merged with World Environmental Centre (WEC) to improvise the environmental performance. The company has been promoting the green supply chain management to promote the CSR performance. In the initial stage, headquarter of GM Holden in Melbourne took the initiative of promoting such CSR performance. Later, some of the suppliers from Victoria and South Australia also joined by signing up to this initiative. The director of the company appreciated such programme undertaken by GM Holden, which can improvise the sustainability management of the company. The programme has been undertaken to set the long term commitment in supporting the development of the automobile industry in Australia. Since, WEC is the global, non-profit and independent organisations, it was helpful for GM Holden to promote the environmental welfare programme to maintain the sustainability. Holden Car: Business case against CSR The maintenance of the CSR is one of the most necessary segments for developing the sustainable business management. It is to be indicated that the automobile industries have been concentrating on the quality and safety aspects of the vehicles that are to be offered to the customers. However, the major issue have been found in maintaining the security and the safety of the vehicle owners. It was reported that many of the vehicles manufactured by GM Holden have the quality issues in the automobile parts (Bamber 2015). Hence, the emissions of CO2 and other polluting gases have been affecting the environment. Moreover, the engines are also made up of poor quality materials. Hence, the company has been facing such potential issues with the CSR activities. CSR activities undertaken by GM Holden GM Holden has captured one of the most significant places in managing the CSR policies. Some of the considerable and appreciable initiatives have been undertaken by the company to ensure the achievement of the sustainable position. GM Holden has been strengthening the business position through ensuring the rules imposed for using the vehicles. It increases the safety assurance while driving the vehicles. The company has been even concentrating on the waste reduction process as well. The water bottles are recycled to manufacture Chevy Equinox Part, which is usable during the manufacturing process of the automotive engines. Apart from achieving such success in these segments, the company was even awarded with many of the skilful initiatives representing CSR activities. Undertaking such CSR approaches is considered as the driving force for acquiring the leading position in the competitive business market. They have been skilfully recognised by the CSR-rating agency and scored the 10th position in the RepTrak ranking. The reputation building is the result of undertaking the efficient CSR process. It is needless to say that if any organisation maintains the featured and effective corporate social responsibilities, it helps them to achieve the reputed position in the competitive business market. Similarly, the initiatives ensured by GM Holden in Australia are also specifying the competitive position in the business market. It is even helpful in strengthening the business position. GM Holden has been concentrating on the sustainable future by managing the proper CSR initiatives. It is reported that GM Holden has recorded almost $89.7 million in the year of 2011, which has been marked as the positive financial result (Beal and Neesham 2016). However, the company has even faced some of the financial crisis due to the implementation of such CSR plan. The mismanagement of the CSR initiatives is considered as the major reasons for the financial crisis. Apart from some of the performance outcomes, the company is much benefitted with the proper implementation of the CSR plan. The increasing export rates and the shipping activities are also contributing the effective financial progress, which was reflected in the annual business report. Due to such increasing financial performance, GM Holden has captured the second highest-selling brand position in Australia. The market share even increased up to 12.5% more specifically. Therefore, it can be inferred that the implement ation of the CSR initiatives has become effective enough for GM Holden in maintaining the sustainable position in the competitive business market. More specifically, the customers are much satisfied with the offered automobile services, which can determine the safer approaches for the users. Thus, it would be effective enough for the company to keep the progress through the implementation of the CSR initiatives. Conclusion The study includes the discussion of CSR approaches undertaken by GM Holden Car. Each of the organisations undertakes the effective CSR plan to strengthen the competitive business position. Similarly, GM Holden has also captured the second largest position in implementing the appreciable CSR initiatives. The association with World Environmental Centre (WEC) is effective enough in promoting the green supply chain management. It helps in increasing the business profitability and measuring the performance efficiency in a significant way. However, besides generating the fruitful outcomes of the effective CSR process, the company has been facing several potential issues related to the CSR management. It has been seen that the customers have been complaining about the quality parameter of the engines as well as the safer approaches for driving the vehicles. The issues associated with these segments are considering the threats for the company to some extent. However, ensuring the 10th posit ion among the reputed companies in Australia, the company has strengthened the position with much appreciation. In analysing the financial report, it has been seen that the implementation of the proper CSR activities has created both the positive and the negative influences. Besides the financial crisis, the company has even acquired strengthened business position. References Bamber, G.J., 2015. Work systems and employment relations in the Australian automotive manufacturing industry.Members-only Library. Beal, B.D. and Neesham, C., 2016. Systemic corporate social responsibility: micro-to-macro transitions, collective outcomes, and self-regulation.Social Responsibility Journal,12(2).